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We believe in achieving clarity through creativity and when it comes to digital communication, both businesses and people are more driven than ever in taking action and inspiring others to do so.
Client: Opinca
Project Type: Visual refresh
Brief: Revamp the visual identity
OPINCA
We took the traditional hand crafted style, which is infused in the shoes from Opinca and combined it with a californian 90’s vibe, capturing both the attention to detail while keeping the whole visual identity fresh and catalog-ready.
“Opinca is for us, those who do not shy away from being the way we like. And we don’t need special reasons to make this a way of life.
Or apologies for combining colorful modernity with tradition. And if we could change something about traditions, the only thing would be: the role of women.
So I brought in a little bit of Amazon spirit and started walking around town.”
If handled correctly, combining two opposed styles can produce pretty amazing results.
Brasov, the home of Opinca, is a mountain city, so the base of the visual identity should be made of blue and greenish tones, very earthy and cold. This also helps us ground the brand with some serious roots, in terms of personality and vision. This represents the foundation or the core values.
On top of that, we add the flavor, the californian, sunny beach-side, fashion week vibe. The contrasting values of these two styles merge together to create not only a powerful structure in visual representation but also a very liberating and open to change one.
We believe in achieving clarity through creativity and when it comes to digital communication, both businesses and people are more driven than ever in taking action and inspiring others to do so.